Customer reviews are becoming more and more important these days. According to a study made by Bitkom- the Digital Association of Germany- for online purchases, customer reviews are the most important decision criterion for consumers. This puts online ratings on the first place! Around 85% of customers trusts online reviews to the same extent as referrals from friends and family. Online ratings serve as a connector/link between customers and potential clients, ,based on the idea that what many people liked, is probably not bad. Companies that do not provide feedback online, however, are increasingly dubious, seem frivolous and have less chances than their competitors.